“PRETTY LA BROWN SOUND” FACT SHEET

• La La was born and raised in Van Nuys, CA but has lived all over Los Angeles.
• She is the oldest of five sisters in a large Mexican-American family. 
• La La’s music – Latin-infused R&B/hip hop which she refers to as “Pretty LA Brown Sound” – is based on her tales of struggle, a hope for a better life, lowriding lifestyle, and lyrically speaks to young, 2nd and 3rd generation Mexican-Americans. 
• “Times were always tough coming from a big family, and money was always low,” says La La. “Being broke, hood life, and feeling like things will never change are strong themes in my music. Struggle and real life, is what I'm all about. My music has been what has saved me from myself and the street,” explains La La. 
• In 2006 La La put her music up on MySpace and the fans reacted swiftly and passionately. 
• Without any manager or label, influential west coast radio stations, Power 106 (L.A.), KDAY (L.A.), XMOR (San Diego), KSEQ (Fresno), and KCAQ (Oxnard/Ventura) began playing her first single “La La La”.
• She was brought to the attention of Bryan Turner, Melee Entertainment President and Priority Records (NWA, Ice Cube, Mack 10) founder, who in signed her to a management and production deal.
• La La’s MySpace page has over 2.6 million profile views, more than 100,000 friends and more than 3 million total plays of her music, La La is a stand-out on MySpace the number one networking site in the world.
• She is #1 on the MySpace Latin Chart, #13 on the MySpace R&B chart, and #16 on the MySpace Pop chart.
• In 2008 La La signed an exclusive worldwide, multi-album publishing deal with peermusic, the world’s largest independent music publishing company.
• Shortly after its release, La La’s first music video “Homegurlz,” topped the charts on MTV Tr3s (bi-cultural/bi-lingual MTV channel, targeting the 12-34 Latino demo). 
• “Homegurlz” beat out Juanes, RBD and Rihanna for the #1 spot on the channel’s “Mi TRL” show, and the single “Homegurlz” was put into rotation on Mainstream Urban & Pop stations all across the South West. 
• The single for “Homegurlz” was subsequently released exclusively on iTunes and maintains a 4 star rating with over 50 reviews.
• The song is in permanent rotation on the legendary Art Laboe Show, a true honor for any Chicano artist, and she has performed in the “Art Laboe Concert Series”.
• La La has appeared on the immensely successful television show “LA Ink” on TLC, where she was tattooed by Kat Von D herself.
• La La’s new single “Sprung On A Thug”, is resulting in major market radio play, and is turning out to be an 2008 Urban Radio Summer hit. 
• La La is busy working with the hottest producers and artists including Fredwreck, Jellyroll, Bo Dozier and Nephew (known for work with Mack 10) on her debut CD scheduled for release in August 2008.
• She was listed as the #1 Artist to Watch in the 2008 Latino Intelligence Report.