peercommercialmusic Ends Strong Year Garnering Accolade for Placement in #1 Non-Retail Holiday Spot for 2011
NASHVILLE, Tenn.-- Ad Age has recognized Pillsbury’s Holiday commercial spot featuring the song “Home,” written and performed by peermusic’s Andrew Simple, as the #1 Non-Retail Holiday Spot for 2011. The spot boasts the return of the Pillsbury dough boy in a warm, cozy holiday home setting while “Home” is performed, completing the nostalgic mood of the clip. The song was chosen as the centerpiece of Pillsbury’s holiday ad campaign after hundreds of songs were considered.
The accomplishment comes on the heels of another stellar year of major ad placements for peercommercialmusic, the eleven year old ad markets division of global independent music publisher peermusic. In addition to Pillsbury, peercommercialmusic has placed music this year in advertising campaigns for major names such as Best Buy, Lowes, Samsung, Chrysler, The NFL, Travelers Insurance, Toyota Prius, Advil, Shark, Target, Buick, Mello Yello and Chevy among many others.
Peer’s Sr. Creative Director of Ad Markets, Craig Currier, has a lengthy track record of mating the perfect song to a creative concept and pitched “Home” to the agency creatives at Campbell Mithun. “As in every campaign we work on, our goal is to always work closely with the agency (and brand) to identify and recommend the best possible song fit. ‘Home’ itself was ‘spot-on’ lyrically,” mused Currier while adding, “and Andrew Simple’s charming and personable artist style matched up perfectly with the tonality and emotion the brand was seeking.”
The ability to identify the emotional needs of a campaign and match the right musical solution has been a large part of what has made peer’s eleven-year-old ad-markets division such a success with agency creatives. “We strive very hard to give personalized service to our clients. Our ‘hands- on’ approach is what sets us apart from our larger counterparts in the industry,” says Currier. “And…if a song in our vast catalogue doesn’t meet the needs of the brand, we will create it for them.”
peercommercialmusic prides itself on being part of the largest independent music publisher in the world. With access to thousands of songs as well as a global roster of major artists, hit songwriters and producers, the company has the clout of its major competitors yet is able to operate nimbly to serve their agency and brand clients and offer hands on personal attention throughout the entire sync process.
Founded by Ralph S. Peer in 1928, peermusic is the world’s largest global independent publishing company which operates 34 offices in 29 countries. With well over a quarter of a million titles in the company’s catalogue, and songs that vary from country, blues, jazz and pop to Latin, concert and rock ‘n’ roll, peermusic is the largest privately owned company of its kind in the world.
